HSBC, the world’s local bank.” (Click here to watch the 90-second version making the rounds on YouTube; when the ad airs on television, it’s in a 30-second cut.) This spot feels ...

A spokeswoman for HSBC Australia said the bank was aware of Ms Shearer’s Ad Standard complaint ... “The Environmental Claims Code is not designed to apply legal tests to determine whether ...

But HSBC uses data and artificial intelligence to personalize its ... PubMatic’s new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping up ...

Because fans in the stadiums have taken to dressing up in seriously elaborate costumes in recent years to root for their teams, HSBC’s ad features a handful of costumed teams playing hard-nosed ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...

Senior HSBC executives across the globe are to be tasked with reducing the number of applications they run as part of their key performance indicators (KPIs). Regulatory requirements for greater ...