Global banking brand HSBC used a multichannel approach, based on asserting and building mental associations, or 'forward encoding', to grow awareness of its services in the international ...

In this week’s episode, HSBC’s global head of B2B marketing strategy Katherine Lamb joins David Rowlands, head of content at B2B Marketing, to discuss what marketing looks like in one of the largest ...

HSBC is one of the world’s largest banking and financial services organisations with over 154 years’ experience. They serve more than 40 million customers through their global businesses: Wealth and ...