To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

Tory grandee Lord Patten, who served as the last British governor of Hong Kong before the city was handed over to China in ...

From the bronze lion sculptures, Stephen and Stitt, standing guard outside HSBC's main building in Central, to the intricate feng shui influence that shaped the design of the HK$5 billion HSBC ...

This case study describes how global bank HSBC used a multichannel campaign to drive customers acquisitions after New Year in the United Arab Emirates. As a financial services provider, the first ...

HSBC reached out to Dru Chen who wrote and co-produced a unique song for the campaign with Leonard Soosay, one of Singapore’s leading music producers.