Central to the campaign, developed by Saatchi & Saatchi, was assigning local creative in each market to reframe HSBC’s iconic hexagon in local settings, reinterpreting what 'Together we thrive' means ...

HSBC is refreshing its out of home execution ... vehicle for a brand refresh that features 80 iterations of the hexagon logo. It is the first time the sites have been refreshed in three years.

Meanwhile, HSBC also harnessed its hexagon logo to create a connected customer journey and ensure a global identity among local storytelling. The hexagon now appears across all touchpoints globally, ...

The team started looking at HSBC’s distinctive assets and decided to bring the hexagon “to life”, while also focusing on manifesto style text – a move which felt “quite radical”.

Could the famous golden griffin, last seen on Britain’s high streets almost two decades ago, be poised to make a comeback? Set against a blue background and surrounded by a circle of golden ...