Cheuk Shum, head of marketing, Hong Kong, HSBC, told MARKETING-INTERACTIVE that the campaign targets Gen Z individuals aged between 18 and 25, a segment that is becoming increasingly important for ...

"HSBC's strategic approach to ASEAN expansion: overcoming challenges & boosting MME revenue with expert support" #ASEAN ...

Yusuf Demiral will report to Samir Subberwal, the global head of wealth solutions, deposits, mortgages, and chief client ...

HSBC has appointed Cheuk Shum (pictured) as new head of marketing for wealth and personal banking. Prior to his new role, Shum had worked at Standard Chartered for over 23 years. He joined the ...

In this week’s episode, HSBC’s global head of B2B marketing strategy Katherine Lamb joins David Rowlands, head of content at B2B Marketing, to discuss what marketing looks like in one of the largest ...

As the banking industry experiences significant transformation driven by rapidly evolving digital innovations, HSBC Hong Kong remains ... of traditional banking marketing. From partnering with ...

India's dominant services sector maintained its robust growth in May, fueled by strong export demand and record hiring, ...

Investment firm HSBC initiated coverage of U.S. digital marketing software platforms, noting that the $300 billion programmatic industry is forecasted to grow 13% in 2024. The term programmatic ...

More than 15 brand and agency marketing leaders will gather at the Campaign Breakfast Briefing: Marketing Strategies 2025.

India's manufacturing activity slowed slightly in May, with the HSBC India Manufacturing Purchasing Managers' Index (PMI) ...