Brilliant. In a matter of seconds, even without sound, the new HSBC lumberjack TV ad tells us that communities – even families - are comprised of people with very different points of view. The ...

In the past, HSBC has made this pitch in a more straightforward fashion. In this TV spot, a narrator explains that in “some Asian cities, it’s considered acceptable for a commuter to fall ...

A U.K. advertising watchdog ruled that HSBC Holdings PLC posted misleading advertisements in the run-up to last year’s United Nations climate summit, serving a warning to companies marketing ...

The new ads shift the tone by using humor to show what befalls people who don't learn those lessons. The campaign, which starts Monday, includes TV, print and online ads.

HSBC is rolling out a new brand platform across its airport signage worldwide, based around the theme of "Open Questions," in a major marketing exercise that involves eight international airports.

HSBC Holdings (NYSE: HSBC) declares $0.50/ADS interim dividend. Payable Dec. 21; for shareholders of record Nov. 10; ex-div Nov. 9. "We remain committed to considering the payment of a special ...

The first-person ad from HSBC ranked in the top 25% of ads for effectiveness, according to the latest edition of The Works study.

Much had been said about the future of LIV Golf amid ongoing talks with the PGA Tour, but it appears the breakaway league is going nowhere following their latest announcement ...

HSBC Holdings raised its key profitability target and announced a fresh $2 billion share buyback on Tuesday, as rising central bank interest rates worldwide helped it more than double its income ...

HSBC to offload its U.K. life insurance unit to Chesnara for 260 million pounds as it sharpens focus on Asia and high-growth ...

Emotional appeal to parents in HSBC ads HSBC has created an outdoor classroom - complete with children, desks and chairs - as part of its attempts to dramatise the need for parents to start planning ...

HSBC Holdings (NYSE:HSBC) declares $0.50/ADS interim dividend. Payable Sept. 27; for shareholders of record Aug. 16; ex-div Aug. 16. As previously communicated, the bank has established a dividend ...