But right now, the focus has turned to skincare routines and no-makeup makeup looks, thanks in large part to the rise of the "clean girl" aesthetic. With the help of celebs like Selena Gomez and ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together ...

In a viral video that received more than a billion views, she showcased several soft-girl-aesthetic outfits that you can try for yourself. It's clear that the soft-girl aesthetic resonates with ...

It’s time to explore the most recent “aesthetic” that’s sweeping across our screens: the “Garden Girl” aesthetic. Yes, we know what you’re thinking: "Florals for spring? Groundbreaking." ...

Kaeli Mae is best known for her simplistic and organized aesthetic which is seen in her popular "clean girl" TikToks. The Seattle-based influencer first rose to popularity in 2021, for her viral ...

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...