NFL Network's Mike Garafolo reported Wednesday that the Hawk-Eye virtual measurement for line to gain will be the primary way the league measures to see if there was a first down on a given play ...

Electronic line calling was created by Hawk-Eye, the pioneering company leading the way in sports technology. The first ...

For nearly 20 years now, tennis has been using Hawk-Eye ball-tracking technology and it’s been mostly well-received. By 2009, it was being used in cricket, and by 2012, it was being used in soccer.

Starting in the 2025 season, the league will replace the traditional chain measurement with Hawk-Eye virtual technology to determine if a first down has been achieved. Chain measurements will ...