“Sony’s Hawk-Eye technology will be used by the NFL as the primary method for measuring the line to gain, beginning with the 2025 season, the league announced,” NFL Network reporter Tom ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on ...

Despite this week’s confirmation that the NFL will use Sony’s Hawk-Eye technology to measure the line to gain, effectively benching chain gangs, one significant aspect of the Tush Push hasn ...

The official use of Sony's Hawk-Eye virtual measurement system, consisting of six 8K cameras for optical tracking of the ball's position, was announced at the annual league meeting in Palm Beach ...

Sony's Hawk-Eye system will be installed in all 30 NFL stadiums. And the NFL says it'll save time over the traditional chain measurements, though they do say that the chain crew will stay on the ...

The NFL and Sony’s Hawk-Eye announced a partnership Tuesday to bring a virtual measuring system to NFL games beginning in the 2025 season. The system will replace the chain gang as the league ...

He's currently the Associate Director of Programing. The NBA signed an agreement with Hawk-Eye tracking technology in March of 2023 in an attempt to bring more accuracy to replay reviews.

That is changing in 2025. NFL Network's Tom Pelissero reported Tuesday that the league is adopting Sony's Hawk-Eye Innovations technology to measure the line to gain in games starting this year.