Tennis14y
WTA rolls out new logo to boost its brand
DOHA, Qatar (AP) The women's tennis tour has unveiled a new logo at the season-ending WTA Championship. The aim is to shift attention from sponsors to the tour itself. Until now, the logo has ...
Design Week26d
Nomad and Chapter X reposition tennis’ WTA as an entertainment brand
The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an entertainment brand. Nomad and Chapter X created a new brand strategy, logo, colour ...
Tennis2y
Marta Kostyuk signs landmark head-to-toe Wilson deal ahead of Australian Open
“Marta has an extremely sharp game, and we look forward to not only expanding Wilson’s impact in the sport of tennis, but also supporting her as she grows her competitive edge and personal ...
Hosted on MSN2mon
Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in the business
It is interesting,' ASICS' global head of marketing ... particularly when it comes to tennis. Last week, the brand hosted its first tennis summit in Melbourne, inviting Daily Mail Australia ...