The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Four diagonal slashes forming an abstract version of the HP insignia stood proud atop the new Spectre, signaling a company on a mission of renewal. This logo will now be featured across HP’s ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

until they split the company in late 2015, and the rights to the name went in a different direction. HP found the logo a bit divisive internally, they tell us, as some worried the logo wasn't "HP ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity.

The computer company was founded in 1982 and was bought by HP in 2002. These are two of the company's logos, 1982 to 1992 (top) and 1992 to 2007 (bottom). Hewlett Packard began in 1939 as an ...

said in a statement that his company views personalized postage as "an opportunity to extend the brand." "It's a new 'brand canvas,' " Elliot's statement read. "Postage adorned with the HP logo ...

Personal systems and printing operations will be known as HP, and get to keep HP's current logo. All of this was ... while the Enterprise company grabs the HPE symbol. Both stocks will trade ...