High-end car buyers don't think like us - they add to their collections without debating "this vs that." CEOs of hypercar companies don't compete for customers - they sell to the same elite group.

Rivian’s pricey, unreliable electric trucks are gaining traction among wealthy buyers simply because they have no association with Elon Musk.

Tesla, Kia, and Volkswagen took six of the top 10 spots in the 2025 American-Made Index, which ranks vehicles built and ...

And interestingly, they’re not worried about whether they can afford a fancy car — they’re worried about being taken seriously at a high-end car dealership. It raises an interesting point.