News

Rappler4y
What you need to know about HYBE, Big Hit’s new brand identity
Big Hit Entertainment, the company behind global phenomenon BTS, officially introduced its new company name HYBE during ... HYBE also revealed their brand logo along with its slogan, “We believe ...
Soompi4y
Big Hit Entertainment Unveils New HYBE Headquarters
Big Hit Entertainment will be starting a new path with HYBE! Previously, Big Hit Entertainment held a New Brand Presentation via the Big Hit Labels YouTube channel. Through the presentation ...
Fast Company4y
Big Hit, the agency of K-pop supergroup BTS, is rebranding as HYBE, a new ‘entertainment lifestyle platform’
The entertainment company that ... Though Big Hit is changing its name to HYBE, the Big Hit brand itself will live on as a new label called Big Hit Music. BTS’s fans have apparently reacted ...