Big Hit Entertainment, the company behind global phenomenon BTS, officially introduced its new company name HYBE during ... HYBE also revealed their brand logo along with its slogan, “We believe ...

Big Hit Entertainment will be starting a new path with HYBE! Previously, Big Hit Entertainment held a New Brand Presentation via the Big Hit Labels YouTube channel. Through the presentation ...

The entertainment company that ... Though Big Hit is changing its name to HYBE, the Big Hit brand itself will live on as a new label called Big Hit Music. BTS’s fans have apparently reacted ...

In addition to the rebranding of the company, it also announced a new headquarters building located in Yongsan District, Seoul. Based on the concept of “Hyper Nomad”, HYBE’s new office ...

Universal Music Group (UMG), the world’s largest music company, and Big Hit Entertainment, the Korean record label behind international superstars BTS, are partnering in a new label joint ...