Jeff Zarrinnam was born in Hollywood and lives within a mile of the iconic sign. On Thursday, for the first time in his life, the 59-year-old chairman of the Hollywood Sign Trust was able to make ...

People who live near the Hollywood sign say the city of Los Angeles must find ways to control rowdy tourists before the LA Olympics in 2028.

The Hollywood Sign, a world-renowned tourist attraction, reached its 100th anniversary this month. Destination marketers everywhere can be inspired by how the landmark evolved from a generic real ...

Dedicated on July 13, 1923, the Hollywood sign in California is now known around the world. ... with the Hollywoodland sign in the background on August 3, 1940.

One big reason P-22 became so famous and beloved is an iconic photo in 2013 of the mountain lion crossing a path with the Hollywood sign in the background.

The curious circle was part of a Los Angeles commerce campaign to "Keep the White Spot White." By Seth Abramovitch Senior Writer Many Hollywood history buffs know that the Hollywood sign, erected ...

The Sunset Fire in the wooded area of Hollywood Hills began at around 6 p.m. on Wednesday. Here's what to know about the iconic Hollywood Sign landmark.

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

One set of photos documents a tourist who hauled in a piano and blocked the street to to film a TikTok video of himself playing the piano with the Hollywood sign in the background. Other photos ...