The Honda Accord ad, known as "Cog," entailed months of production and ... two months of concept drawings and a further four months of development and testing. 1 It took five months of production ...

In 2003, Honda launched The Cog, an advert that saw pieces of a Honda Accord car shaking, rattling and rolling across a room in a mesmerising display of technical wizardry. The advert was an ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Honda dropped the mic with a two-minute TV spot that made jaws drop, heads nod, and marketing execs everywhere say, “Why didn ...

Honda's 'Cog' commercial has been voted the best advert in the world. Did you know with a Digital Subscription to Lancashire Evening Post, you can get unlimited access to the website including our ...

A new video explores how the ad was made and the behind-the-scenes DVD that was available. The Honda Cog commercial from 2003 made a serious splash when it first aired, only playing in its ...

Scott Dungate, Creative Director Wieden + Kennedy, the firm behind The Cog and the new advert, says: "Honda is a company that was founded on a challenging spirit. Racing was where it started ...

Honda’s ‘Cog’ commercial has been voted the best advert in the world. The award-winning 2003 ad, which sees a cog start a chain of events that ends with a fully built car rolling off a ramp ...