Honda dropped the mic with a two-minute TV spot that made jaws drop, heads nod, and marketing execs everywhere say, “Why didn ...

The Honda Accord ad, known as "Cog," entailed months of production and ... two months of concept drawings and a further four months of development and testing. 1 It took five months of production ...

In 2003, Honda launched The Cog, an advert that saw pieces of a Honda Accord car shaking, rattling and rolling across a room in a mesmerising display of technical wizardry. The advert was an ...

“Isn’t it nice when things just work?” That was the tag line for Honda’s Cog advert for the seventh-gen Accord in 2003. Although it was only broadcast 10 times in full, author Mark ...

A new video explores how the ad was made and the behind-the-scenes DVD that was available. The Honda Cog commercial from 2003 made a serious splash when it first aired, only playing in its ...

The entire commercial was created without CGI, and according to Snopes, "When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.

Honda’s ‘Cog’ commercial has been voted the best advert in the world. The award-winning 2003 ad, which sees a cog start a chain of events that ends with a fully built car rolling off a ramp ...