Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop "Mattel Match: Toybox Unlocked," a free ...

Mattel, the parent company of Hot Wheels ... The paint job is white and gray with red accents and a large Hot Wheels logo plastered on the side pods and rear wing, plus F1 logos on the nose ...

It's one of many Beetle castings in Mattel's Hot Wheels portfolio ... and the Autobot logo on the front fender further adds to the excitement. The Cast 5-Spoke wheels are just what you'd expect ...

So can you blame Mattel, the toy company that owns Hot Wheels, for wanting to get in on the action? Ladies and gentlemen, meet Mattel’s Brick Shop. The Mattel Brick Shop will focus on cars ...

Toymaking giant Mattel is putting the brakes on its Hot Wheels Virtual Garage non-fungible tokens, pending a decision on the collection’s future. There will be no future releases of any new NFT ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...

EVP of Hot Wheels and Global Head of Vehicles at Mattel, tells Rolling Stone. “For every car we design, we have our adult collectors in mind to meet them where they are in pop culture and car ...

It also wears the new F1 logo on the nose and airbox ... this is not the first time Mattel’s Hot Wheels brand partnered with F1, considering I have some HW F1 diecast cars of various sizes ...