The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.
PBS1mon
Appraisal: 1968-1970 Mattel Hot Wheels Store Displays
GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...
Hosted on MSN1mon
Puma Races Into 2025 With Collaborative Hot Wheels Collection
Each shoe is fitted with colorful decals, eye-catching accents and track motifs that are sure to please sneaker and Hot Wheels fans alike. The Mattel brand's iconic flame logo appears across each ...
Hosted on MSN1mon
PUMA x Hot Wheels apparel and footwear collection: Where to get, release date, and more explored
Alongside the sneakers, hoodies, t-shirts, and accessories carry the Hot Wheels flame logo and all-over prints ... with the fun and creative spirit of Mattel’s beloved collectible toy car ...
The Salt Lake Tribune17d
A Utah resident’s Hot Wheels collection is so vast, it caught Mattel’s attention
But here, all the picture frames, trophies and knickknacks connect back to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.
Variety20d
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company ...