The investigation also found that Shein shows “false or deceptive” sustainability claims, as well as “incomplete and incorrect” information about a customer’s rights to return goods and get refunds. The EU says Shein hides its contact information, making it difficult for customers to get in touch with the company.

Ultra-fast fashion online retailer Shein has been told to resolve the consumer law issues raised by the European Commission (EC) and the network of national consumer authorities, known as the Consumer Protection Cooperation (CPC) Network,

Fake discounts, pressure selling and other practices on Shein are in breach of the law, the European Union has said.