Jif peanut butter has waded into one of the most fervent debates of our modern time: the right way to pronounce GIF. The battle has raged for some time now between those with strong feelings as to ...

No more will we have to battle amongst ourselves over the proper pronunciation of GIF, all thanks to a new promotional partnership between Jif, the peanut butter maker, and GIPHY, the GIF-slinging ...

Sticking to its effort to set the GIF-JIF record straight, and, um, spread the news, from their revisionist point of view, Jif, the peanut butter brand that is part of the J.M. Smucker Co ...

Just in time for National Peanut Butter Lover’s Day on March 1, a completely legitimate holiday that’s on a website and everything, Jif has teamed up with GIF host Giphy for a clever if a bit ...

Well Wilhite is often quoted as saying that “Choosy programmers choose GIF,” which is a reference to a Jif peanut butter commercial from back in the day that said “Choosy mothers choose Jif.” ...

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to “settle the great debate” over how to pronounce ...

GIF stands for Graphics Interchange Format. So it makes sense that the "G" should be uttered with a "Guh." They even created a special edition jar of peanut butter to spell out the difference.

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.The purpose is to "settle the great debate" over how to pronounce the ...