And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...

Customer journey-mapping is a process that helps you better understand ... Without journey-mapping, you run the risk of creating websites, campaigns, or total brand experiences that feel disjointed ...

Introduction to customer journey maps. Delivering an exceptional customer experience ... they are currently competing mostly on the basis of customer experience. And to make that customer experience ...

A customer journey map tells the story of the customer's experience: from initial contact, through the process of engagement and into a long-term relationship. The resulting diagram, or several ...

With this information, marketers can build better experiences and make deeper connections with customers. You might say customer journey maps allow you to walk a mile in your customer’s shoes ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...