A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly ...

The high-tech marketplace provides not only customer service challenges, but also the tools to help companies conquer ...

How else will you know the needs and wants of your customers? The success of any business depends on how they deliver products and services that can solve their clients’ problems. Plus, it’s easier to ...

Your customers may carry new pain points that need to be addressed. They may possess new value drivers that need to be considered. They may act according to new behaviors and preferences that need to ...

Understanding your customers, listening to feedback and empowering employees with the right technology will go a long way to satisfying customer needs. It's a customer-centric world. The call ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

‘Customer experience’ is increasingly seen as a strategic priority for businesses to help them stand out and grow, but this concept is made up of many factors, and measuring it is a complex task.