And its Hugo Blue label just introduced this May that is heavy on denim with a streetwear vibe is right on trend and may well attract Boss customers who want a more fun look, she added.

According to Hugo, whose new line Hugo Blue targets this audience ... But that’s an abridged version of Hugo Boss’ strategy. For the past two years, the brand has undergone a renovation ...

But in a ploy to reach a younger consumer with Hugo Blue, the Replay collaborator has followed suit. Nadia Kokni, the company’s senior vice president of global marketing and brand communications ...

This article is more than 3 years old. The rapper Future stars in the new Boss campaign. Hugo Boss is making an executive decision. Under the leadership of CEO Daniel Grieder, who joined the ...