In 2022 only 33% of ads could be considered lighthearted; lower still were fully “funny” ads—fewer than 10%. Fortunately, it appears that the industry has recently rediscovered its funny bone.

Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...

Funny ads swept Cannes this year, perhaps at the expense of brand-purpose campaigns. Ultra Brand Studio’s Matt Bennett believes we should use this moment to green light more japes.

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water. The National Advertising Division, which ...

Bud Light teased a "humorous" Super Bowl ad that promises to return to its basic brash style in the wake of the Dylan Mulvaney boycott.

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Though a strong majority resonate with humorous ads across all age groups, consumers aged 18-24 lead the way in being stirred by emotional and informative ads.

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water. The National Advertising Division, which ...