A t first, the signs were subtle. There was the “I am cringe, but I am free” meme, and the T-shirts from Gen Z e-commerce brand OGBFF emblazoned with “Too cringe for NY, too based for LA ...

Years of making fun of “cringe” Millennials have finally caught up with Gen Z, with a popular new meme causing many of the youngers to fear they are now “old” and “out of touch”.

Over the last few years, wolf memes have become increasingly popular among Gen Zers. The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." The meme also has a ...