A BRAND review of the state investment agency IDA Ireland found it was often “mis-quoted” and ... The €428,000 project resulted in a new logo which included a “trinity of dots ...

The IDA spent more than €425,000 on a rebrand project it hopes will represent a “contemporary Ireland” for the digital age. The enormous outlay included “discovery research”, the design ...

A brand review of the state investment agency IDA Ireland found it was often "mis-quoted" and "confused ... The €428,000 project resulted in a new logo which included a "trinity of dots" that ...

An internal presentation said IDA Ireland had suffered from “brand drift” where senior managers and marketing teams had become “fatigued” with the existing look and feel of the organisation.