Ice Cube in Highland, California, on October 28, 2022. The veteran rapper has hit back at a suggestion that he is performing in certain markets to keep his basketball league "afloat." ...

Jalen Rose will be honored with the 2025 Ice Cube Impact Award for his commitment to education and community uplift in Detroit.

Ice Cube is so confident about this that Friday, during an appearance on “The Pat McAfee Show,” he challenged the gold medal winner in men’s 3x3 basketball this year to a high-stakes ...

Ice Cube believes that players from his Big3 league should represent the USA in 3×3 basketball instead. He challenged the current gold medal winners to a game against the all-stars from his league.

Ice Cube has criticized Adam Silver, suggesting the NBA commissioner is the reason the U.S. 3x3 men's basketball team lost to Serbia on Tuesday.. After Serbia beat Team USA 22-14 at the Olympic ...

Basketball has come a long way from its traditional five-on-five format. ... Ice Cube clarified that the Big 3 wasn't trying to compete with the NBA but rather coexist alongside it.

For its eighth season, the BIG3 will have a basketball team based in Chicago. “It’s obviously an amazing sports city,” BIG3 co-CEO Jeff Kwatinetz exclusively shared. “It supports BIG3. It ...

The BIG3 basketball league, founded by Hip-Hop icon Ice Cube and entertainment executive Jeff Kwatinetz, is expanding to Houston, bringing its unique brand of 3-on-3 basketball to the Lone Star State.

Basketball has come a long way from its traditional five-on-five format. ... Ice Cube clarified that the Big 3 wasn't trying to compete with the NBA but rather coexist alongside it.