"It's joy, connection, ice cream. That's the thing, right? Play is universal. We're inviting everyone to rediscover their inner child with us here in the sprinkle pool," employee Alex Papayoanou said.

Their ice-cream van represented risky entrepreneurship, but it was going to pay off. Today, the Conway family still runs the company the two men founded: Mister Softee, the largest franchiser in ...

Play the USA TODAY Daily ... Blue Bell Cookie Cake Ice Cream returning soon. You read that right — the contest's runner-up will also be returning later this month "due to the overwhelming ...