Or is it really that using images is better for awareness and ... whether the focus is an AIDA funnel model or the customer life cycle model.

One pair of terms frequently mixed up are the "buyer’s journey" and the "customer life cycle." As the president of a marketing firm, I see professionals confuse these two terms often.

A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ...

In a new report, “Embed the Customer Life Cycle Across Marketing,” Forrester states that only the companies which “obsess” over customers and combine engagement via new digital channels ...