THERE he is, still, beaming over us from hundred-foot high billboards, chest out and everything else out. David Beckham, in his Armani underbreeks,… ...

They could have been peeled off the back of any indie boy from the past 20 years. That isn't a criticism, it's an observation. And it's an observation that rings true across much of men's fashion.

In the early 2000s, you could smoke inside. Jutting guitar music was hot. Skinny jeans were universally acclaimed. And this era is sacrosanct for the Hedi boy; a devout follower of French designer ...