"Meta’s Instagram Users Reach 2 Billion, Closing In on Facebook." Business of Apps. "Instagram Revenue and Usage Statistics (2025)." The Atlantic. "Instagram Was First Called 'Burbn.'" ...
More context: Instagram made more money selling ads that year than Google's YouTube, which generated $28.8 billion in ad revenue. (Analysts at MoffettNathanson peg YouTube's overall revenue for ...
Instagram is a key part of Meta's overall business and a major revenue generator. Court filings that came out earlier this year revealed that Instagram generated $32.4 billion in ad revenue in ...