Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin B5, ...

Many concealer formulas are too dry, lack skincare benefits and often crease into fine lines," says Roseanne Fama, IT Cosmetics Global VP of Product Development. "Our Do It All Radiant Concealer ...

The new Do It All Radiant Concealer is a 16-hour product that does not settle into fine lines, the company said.