News

On Oct. 6, Beyoncé's brand Ivy Park and Adidas unveiled their final collaboration, Ivy Park NOIR. Ivy Park NOIR celebrates the human form through black silhouettes that embody power, freedom, and ...
Adidas x Ivy Park Beanie ($30) . While the Adidas x Ivy Park Noir collection has plenty of high-end styles, with this classic beanie, you can stock up on a piece from the collection without having ...
On Oct. 6, Beyoncé's brand Ivy Park and Adidas unveiled their final collaboration, Ivy Park NOIR. Ivy Park NOIR celebrates the human form through black silhouettes that embody power, freedom, and ...
Sales of Ivy Park, the “Cuff It” singer’s clothing line with Adidas, dropped by more than 50% last year, the Wall Street Journal reported Wednesday, taking in just $40 million as compared to ...
Beyoncé first launched Ivy Park as an activewear collection with Topshop in 2016. In 2018, she purchased full ownership of the brand. The next year, Adidas collaborated with her on the brand.
When Adidas allegedly offered her $7 million a year, the insider claimed “she turned them down.” In February 2023, the Wall Street Journal reported that sales of Ivy Park had plummeted ...
Ivy Park went on sale at Adidas stores in January 2020, with items selling between $25 and $250. Beyoncé maintains exclusive rights and control over the brand now that the parties have split ...
Separate reports say sales Beyonce’s Ivy Park line with Adidas were down more than 50% last year, or $200 million short of projections. Adidas’ partnership with Beyoncé is over, according to ...
Sales of Ivy Park tumbled by more than 50% to about $40 million in 2022—coming in below internal Adidas projections for $250 million in sales that year, documents reviewed by The Wall Street ...
Beyoncé’s latest Ivy Park collection with Adidas is set drop this week and although anticipation appears high, a new report from The Wall Street Journal suggests that the outlook for the singer ...
Adidas and Beyoncé's Ivy Park may be parting ways, but they're not going out with a whisper. First, there was the string of custom Ivy Park looks the performer wore on stage during her record ...