"Suddenly, Izod or Penguin or Le Tigre shirts were flying out the door." The 1980s revival turned an ironic anti-trend into straight-faced style. In the process, the Izod was given a new life.

The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Read the 1986 cover story, here in the TIME Vault: Selling That ...

FASHION. • Levi Strauss & Co. is suing Polo Ralph Lauren for supposedly copying the brand’s trademark pocket stitching.. [WWD via British Vogue] • Sass & Bide has canceled their New York ...