JCPenney is making efforts to increase its store traffic by expanding its merchandise offerings. On April 12, 2016, JCPenney announced the launch of Boutique+, the company’s first plus-size ...

JCPenney is taking aim at fashion's size gap by partnering with model and entrepreneur Ashley Graham to launch a new plus-size clothing line. Why it matters: The collaboration focuses on full ...

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+(TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.

Brooke has teamed up with JCPenney on a new clothing collection focused on petite fashions and figure-flattering fits. Dubbed ...

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

Additionally, JCPenney’s Hope & Wonder private label, which launched in 2022, helps families celebrate and honor cultural moments including Black History Month, Women’s History Month, AAPI ...

Tracee Ellis Ross released a collection with JCPenney. The affordable collection has nothing over $75.00. We reviewed our favorite pieces from the collection; however, we’re showing you how ...

Ashley Graham shares the details behind her partnership with JCPenney, which includes a fashion line launching later this year. The model and brand worked together to create a collection made for ...