The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...

Jaguar has a new brand identity. This includes a new logo and several design elements. The first all-new Jaguar EVs will debut in 2026. But that’s not all. Now, Jaguar has revealed its new brand ...

Jaguar has revealed its new logo and rebranded look with a new video, which has left everyone on the internet asking one thing. Where are the cars? The advert features a group of people wearing ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Although the company's name logo will look slightly different, Jaguar plans to keep its signature animal as it leaps into this new chapter. Instead of the recognizable silver jaguar, the company ...

British carmaker Jaguar has been slammed for its DEI rebrand and drastic change of logo. The manufacturer unveiled a new logo on Tuesday as part of their rebrand, as well as a cryptic and ...

The automaker has revealed a new logo that changes the font, spaces out the letters, and uses a mix of upper and lowercase letters. “This is a reimagining that recaptures the essence of Jaguar ...

It hasn’t been a great couple of months to be a Jaguar fan, and the marque’s latest European sales have added to the anguish.

Jaguar transformation starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is ...