Whether you're curious about Harajuku fashion styles or want to experiment with elements of the Kawaii aesthetic, read on to learn how to achieve the look. Taken from Japanese consumer culture ...

Kawaii, with roots in Japanese “girl culture,” is known for a visual aesthetic of simplicity, hyper-cuteness, and childlike innocence. It was originally a space of safety and empowerment for ...

have become a beloved icon in the kawaii (Japanese for "cute") aesthetic, inspiring countless illustrations, plush toys, and, ...

Discover the meaning behind the viral “Ruby-chan” trend from the Japanese idol group AiScReam and how it took over TikTok and ...

Tom and Jerry's official anime adaptation is making an exciting debut on streaming after being exclusive to Japan since 2022.

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in. More than a millennium ago, the Japanese empress Fujiwara no ...

Like countless other gamers online, Celeste is an expert of “pastel gaming”—a term borne from Japanese kawaii aesthetics, and perhaps, a need to distinguish from the unassuming black leather ...

Just as the Japanese kawaii movement was in part born from ... I have really appreciated the fact that the experimentation in aesthetics for these peripherals has enabled me to now have a white ...

While Japanese manicures and gel are different (we'll explain later), both are gaining popularity as nail art evolves beyond minimalist designs. Known for their kawaii aesthetics and 3D pop art ...