Then the world realized that Suntory also makes some very fine whisky, with its Hakushu brand becoming one of the flagbearers for Japanese whisky. And then some very smart people at Suntory said “Hey, ...

Between 2015 and 2020, domestic whisky sales increased 50% ... one of roughly a hundred government-certified sake samurai. “For so long, mainstream Japanese culture has told people to blend ...