Oh dear, the decades-old John Deere logo is getting another facelift. Though the trade and consumers might not initially notice the change, the trademark now finds the deer leaping forward.

Quad Cities-based John Deere is changing the trademark logo that’s adorned tractors, combines and mowers for the past 32 years. Deere spokesman Ken Golden says the new logo has a fresh look.The ...

Originating in 1876, John Deere is currently the oldest corporate logo used still today by one of America’s largest companies. Several other logos 24/7 Wall St. identified have been around since ...