"War on wokeness" At the forefront in slamming both John Deere and Tractor Supply on the platform X, conservative political commentator and filmmaker Robby Starbuck called John Deere's ...

John Deere, Tractor Supply face backlash While Starbuck's anti-DEI campaign resonated in right-wing corners of the internet, giving in to Starbuck's pressure tactics wasn't popular with all ...

Criticism of both John Deere and Tractor Supply was led by conservative activist Robby Starbuck, who called the change “another huge win in our war on wokeness.” Tags DEI Diversity John Deere ...

John Deere is joining a list of large American companies backing off from diversity policies in the face of conservative ...