Amidst rumors of Justin Bieber's financial struggles stemming from tour debts and overspending, Hailey Bieber's Rhode deal with e.l.f Beauty, potentially valued at $1 billion, has become a financial safety net for the family.

The pair, who met in November 2009 at a Today show event, welcomed their first child, son Jack Blues, in August 2024 — all while continuing to reach new heights in their respective careers.The couple had both built lucrative careers for themselves before they wed;

Hailey Bieber's beauty brand, Rhode, has been acquired by e.l.f. Beauty in a whopping $1 billion deal, marking a major milestone for the businesswoman. The former model expressed excitement about her brand expanding globally and taking on a larger leadership role.