to completely new logos that left our kangaroo roots behind. What the process highlighted was that both internally and externally our Roo had become a beloved part of our brand,” writes the design ...

“The Australian Made logo is entrenched in the domestic and export activities of thousands of Aussie brands,” Cooper says. “The kangaroo will continue to connect overseas customers with ...

Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia ...

The much-loved kangaroo logo representing Australia is being sidelined for an abstract image that has left some very confused. Australia’s Nation Brand Advisory Council made the decision to ...

“There’s been another­ brand which will be used in trade shows, which features the beautiful wattle … But the Aust­ralian Made kangaroo logo is here to stay,” he said. “The iconic ...

The golden wattle logo was created to unify Australia’s various trading brands in international markets. However its launch caused some confusion about whether the green and gold kangaroo logo ...

The renewed love for the kangaroo comes as a new logo was revealed to sell Brand Australia internationally — to largely negative reviews. The wattle-inspired gold logo is the result of a $3.3 ...

A widely ridiculed design for Australia has been officially dumped and replaced - and apparently it did not cost taxpayers a cent. The new national logo, which features three boomerangs in the ...

The new nation brand won’t replace the now 35-year-old Australian Made logo. “The green and gold kangaroo logo has been clearly identifying Australian goods in export markets for more than 35 ...