Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Despite the criticism, West seems resolute in advancing the Yeezy brand. The announcement of potential brick-and-mortar ...

Kanye West appeared in a dentist's chair during a locally-aired commercial for his brand Yeezy during the 2025 Super Bowl.

Shopify — who hosted the YEEZY site — said that Ye’s online store “did not engage in authentic commerce practices and ...

Kanye West (Ye) is back in the spotlight, and this time, it’s not for his music or headline-grabbing stunts—it’s for his latest sneaker release that’s shaking up the fashion world.

The Anti-Defamation League condemned West's antisemitism on Monday, following the promotion to his website: "There’s no ...