Japanese high-tech toys, fusing advanced technology and "kawaii" culture, are booming, even in education and space exploration. Through a Chinese woman at a toy maker, we look at their global advance.
In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.