Unilever has been forced to remove an ad for one of its Paddle Pop products after it was found to promote “unhealthy” foods to children. The ad features two children who find a Paddle Pop ...

IT’S a seemingly innocent ad featuring two kids and a treasure chest. But this paddle pop ad has fallen foul of advertising standards. The 15-second YouTube advert shows two children on a beach ...

The short advert showed a young boy and girl finding a hovering Paddle Pop Twirly Pop inside a treasure chest before an animated lion encouraged them to duel. The Obesity Policy Coalition (OPC ...

Marketers know that and hence kids ice cream space is cluttered with exciting formats and flavours, at kid friendly price points. With competitive heat intensifying, with exciting variants being ...

How do you create a conversation with kids? You need to think, talk and act like them. When you understand that their life is all about play and adventure, then you got their attention. Paddle Pop not ...