Unlike American hair care, which predominantly focuses on repairing the ends of strands, Korean hair care is primarily ...

If you've been chasing glass skin to no avail, these Korean beauty products are here to show you the way. View Entire Post › ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Olivia Bae and Hyeri SungOrigin Story: A luxurious, salon-inspired K-beauty hair-care brand founded by a hairstylist with 30 years of expertise. Perseve Hair delivers powerful, clinically proven ...

The 10-step Korean skincare routine is iconic for a reason. Each step has a purpose, and boy, does it layer hydration in ways ...

Many Korean-made products focus on treating ... this list covers a range of skin-care (and hair-care) categories. Both Strategist beauty writer Rio Viera-Newton and drag queen Kim Chi use this ...

From glass skin and airbrush blush to the recently rebooted cushion foundations, there is always something new and exciting ...

"Cured my dry skin in one day. I would give it 10 million stars if I could." —one overjoyed reviewer who discovered the magic ...

Grabity Shampoo features a high concentration of KAIST's patented active ingredient, LiftMax 308™, a polyphenol-based complex ...

Korean beauty is globally celebrated for its youthful, glowing skin rituals. At the heart of many K-beauty routines lies ...

New York City–based wedding makeup artist Sarah Ahn has noticed a new trend with her brides: “Korean-American brides have ...