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Consumers are delaying purchases and opting for lighter designs (14K & 18K gold), Kothari said. The decline in rural demand, a key driver of the jewellery market, is attributed to inflation and ...

"If prices stay this high all year, India's overall demand could drop by more than 30 per cent in 2025," said Prithviraj Kothari, president of the India Bullion and Jewellers Association (IBJA).