Lego, In-House Video Game

Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
Lego to Develop In-House Video Game Production Team
After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
Lego Follows Hasbro In Entering The Video Game Industry To Make Games Themselves
Apparently, there’s still more money in video games than in toys.
New era dawns for LEGO games with in-house development a priority—but there’s room for concern
A new era is on the horizon for games under the LEGO umbrella with a move to more in-house development, but despite that being in the early stages, there is certainly room for concern.
LEGO invested hundreds of millions for in-house game development
The post LEGO invested hundreds of millions for in-house game development appeared first on Android Headlines.
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams,
The Moodie Davitt Report12h
Lego races into Melbourne and Sydney airports with interactive Formula 1 activations
By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.
Game Rant23d
Rumor: LEGO Game Boy Set Price and Release Date Leaked
According to a leak, the upcoming LEGO Nintendo Game Boy set will be released on October 1, 2025. The set will reportedly retail for $59.99 and have 421 pieces. Several LEGO Mario Kart sets ...