An ad from 1875 depicts the animal on its hind legs as it leans ... The shift to the classic yellow label and ram happened around the seventies, said Nick Weiland, Shiner Beer’s brand director.
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Unveiling RAMs Iconic Symbol: The Story Behind the RamThe story of RAM’s emblem began with Dodge's history, starting from the early 1920s when artist Avard Tennyson Fairbanks designed an animal symbol for Dodge RAM. Over time, this logo evolved ...
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