Mattel's LeBron James Kenbassadors Doll releases at 3:01 AM ET on April 14, 2025. The doll retails for $75 and will be sold online and in stores.

While the man leading the procession bore a passing resemblance to LeBron, complete with the iconic beard and Lakers attire, it was clear upon closer inspection that he was a lookalike.

“For the LeBron James Family Foundation and the families we serve, this is so much more than a doll. It represents the reality that a kid from anywhere can make a difference,” she said.

Los Angeles Lakers star LeBron James is partnering with doll company Mattel to become the brand's first ever 'Kenbassador' and will release a $75 doll set to be available in stores next week ...